Stampin’ Up!’s mission statement, called its Statement of the Heart, reads: To love what we do and share what we love, as we help others enjoy creativity and worthwhile accomplishments . . . in this we make a difference. But this statement includes more than just a commitment to providing quality products and service; it also includes making a difference in the world around us.
In 2003, Stampin' Up! launched its Making a Difference campaign, designed to facilitate giving by the home office and promote service among demonstrators and employees. To date, Stampin’ Up! has donated over $2.5 million US to several humanitarian efforts, including the Ronald McDonald House Charities, the September 11th Disaster Relief Fund, the Huntsman Cancer Institute’s breast cancer research efforts, the Save the Children’s Asian tsunami disaster relief efforts, and to hurricane Katrina and Rita survivors. A large part of the money donated to these causes is generated by sales of exclusive stamp sets. Stampin' Up! is committed to improving the lives of others through various philanthropic endeavours. In addition to monetary support, Stampin' Up! also encourages its demonstrators and employees to donate time and share creativity with those in need.